The Cluster
Creative co-working and event space in Summertown, Oxford — website with clear booking, lively events, and a welcoming brand voice.
Co-workingEventsBooking
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The challenge
Create a single, guest-friendly destination that answers every practical question and captures the excitement — then convert it after the day into a living gallery and memory hub.
What we did
Built a bespoke one-page WordPress theme with clear sections (Details, About, Gallery), lightweight animations, and pre-wedding flows for RSVP, Gifts, and Music suggestions. After the wedding, we removed the forms and enabled photo uploads with moderation and a public playlist view.
The outcome
Fewer admin emails, higher RSVP/comms completion pre-event, and strong post-wedding engagement via uploads and a browsable gallery and playlist.
Guest journeys
One-page layout that answers every question fast
Anchored sections (‘Details’, ‘About us’, ‘Gallery’) keep visitors in flow: they land, skim the schedule and party, and jump straight to what they need. Headings mirror the likely questions — what’s happening, who’s who — and the layout stays legible at small sizes so info is never buried.
Before the day
Simple RSVP, gifts, and music — then retire cleanly
Pre-wedding, we exposed three clear paths: RSVP, gift info, and suggest a track. Each had short, friendly microcopy and validation to cut friction. After the big day, we removed those forms and tidied the nav so the site immediately felt like an archive, not a planning tool.
After the day
Gallery & uploads that keep memories coming
A light gallery with simple categories and an upload flow lets guests share their shots without fuss. Submissions queue for review, then appear in the right section. The playlist — built from guests’ suggestions — lives on beside the photos, turning the site into a living keepsake.
About this project
Key features
- Single-page layout with anchor nav: Gallery, Details, About
- Clear ‘Order of the day’ schedule and wedding party profiles
- Pre-wedding forms: RSVP, Gifts, Music suggestions (retired)
- Public gallery with categories and lazy loading
- Guest photo upload flow with moderation and confirmations
Show 1 more feature
- Playlist section showcasing crowd-sourced songs
Outcomes
- Clear, low-friction info path reduced guest questions
- High RSVP and music suggestion participation pre-wedding
- Hundreds of photos gathered post-wedding via guest uploads
- Fast mobile performance through lean one-page build
- Effortless switch from planning hub to lasting gallery
Solution & process
Phase 1
Discover & define
Mapped guest questions and tasks from invite to dance floor; defined must-have sections for a single-page flow.
- Top tasks & content outline
- One-page IA & anchor navigation
- Pre- vs post-wedding modes
⏱ 1 week
Phase 2
Design & content
Crafted a warm visual language with scannable blocks (schedule, party, venue info) and finger-reachable CTAs.
- Mobile-first component library
- Copy & microcopy for clarity
- Gallery & ‘About us’ layouts
⏱ 1–2 weeks
Phase 3
Build & integrate
Developed a custom WordPress one-page theme with smooth in-page navigation, form flows for RSVP/Gifts/Music (later retired), and a performant gallery.
- Custom WP theme & editor fields
- Guest forms (retired post-event)
- Photo upload with moderation
⏱ 2–3 weeks
Phase 4
Launch & iterate
Launched for invites, then switched to post-wedding mode: forms off, gallery + uploads on, playlist published.
- Content tune-ups
- Gallery categories
- Playlist section
Smooth pre-event comms; lively, self-sustaining archive after.
Let’s build something great
Ready to chat?
Tell us what you need, your timeframe, and a rough budget. We'll reply with the best next steps.
- 15–20 min intro call
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- No hard sell
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- Replies within 1–2 business days
